UB’s Marketing Stude is a 2022 Most Outstanding Marketing Student of the Philippines

A UB SBAA student bags a win in the Agora Youth Awards 2022

University of Baguio School of Business Administration and Accountancy student, Ms. Maria Victoria S. Santiago, takes home an award as one of the 12 Most Outstanding Marketing Students of the Philippines during the recently concluded Agora Youth Awards 2022.

Ms. Maria Victoria S. Santiago is an SBAA student studying her Bachelor of Science in Business Administration-Marketing Management (BSBA-MM). She took her chance to prove her marketing skills by joining this years selection for the Agora Youth Awards held in One Esplanade, MOA Complex, Pasay city last July 29, 2022

When interviewed, Santiago stated:

“I still can’t believe that I can call myself an Agora Youth Awardee now, and I hope that opportunities like this will continue to come not only for me but for the rest of the Marketing students of the University of Baguio,”

The Agora Youth Awards (AYA) is proudly presented by the Philippine Marketing Association. AYA recognizes the cream of the crop among hundreds of BSBA-MM student leaders all over the Philippines every school year. This 2022, students were rigorously screened through a series of processes starting off with the submission of a 30-page entry document wherein the student candidates will put their highlights on five key areas – Academic Performance, Exemplary Leadership, Social Responsibility, Values, and Personality.

This tedious process is then followed by an interview that will determine whether the student candidate is qualified for the Regional level. Once chosen as the Regional Winner, they will be taken as National Finalists and they will be tasked to come up with a remarkable Marketing plan and defend it among known marketing executives of the country.

For this year’s AYA competition, the 20 national finalists were given five (5) days to come up with a unique Marketing plan for a selected brand and a 6-minute defense time to present their final output. These 20 came from 40 contingents from all over the Philippines. Santiago, despite all the pressures, successfully passed all the screening processes and astoundingly nailed the given final task on the national level of the competition which made her one of the deserving winners of this year’s AYA together with 11 others from various schools of the country.

Original Article by: Janine Besitan

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