THE UB SEAL
The official seal for the University of Baguio.
Scallops - "In pursuit of perfection" that is, to pursue the perfect being, God.
Ring with "University of Baguio" Inscription - shows it's presence in both the national and international stages
Earring - symbol of wealth. progress and fertility in the Cordilleras. UB aims to help its students improve their lives through quality education
Pine Tree - a tribute to Baguio city, the university's home
Spears - advocacies of the University of Baguio
- exemplify a higher standard of learning
- manifest the mastery of relevant skills
- uphold a conduct that is rightful and just
- undertake scientific and significant researches
- advocate sustainable programs for the community and the environment
- lead and demonstrate exemplary performance in the field of specialization
Elements of the Seal
Scallops – “In pursuit of perfection” that is, to pursue the perfect being, God.
Ring with “University of Baguio” Inscription – shows it’s presence in both the national and international stages
Earring – symbol of wealth. progress and fertility in the Cordilleras. UB aims to help its students improve their lives through quality education
Spears – advocacies of the University of Baguio
- exemplify a higher standard of learning
- manifest the mastery of relevant skills
- uphold a conduct that is rightful and just
- undertake scientific and significant researches
- advocate sustainable programs for the community and the environment
- lead and demonstrate exemplary performance in the field of specialization
Pine Tree – a tribute to Baguio city, the university’s home
Seal's Usage
The University of Baguio’s seal is exclusively for UB’s employees only and must be guided by the policies for using the seal.
The UB Wordmark
The University of Baguio wordmark is used for recognition purposes and to help UB’s branding and identity wherever the wordmark is used on.
Wordmark Usage
Any UBiano and its associates/partners are free to use the UB logo. Partners, management, employees, and students are free to use the logo provided the reason for its use is related or connected to the university
Reminder: The UB-modified logo should be used as presented and can’t be recolored, reshaped, cropped, stretched, or modified in any way.
UB Wordmark for light backgrounds
UB Wordmark for dark backgrounds
Using the Wordmark with logos or seals from Partner organizations
The UB wordmark should have enough space between it and the partner logo to ensure that both organizations are distinguished. All logos should have the same size, the UB wordmark MUST never be smaller than the partner logo (check example below)
The UB Cardinals Logo
The Cardinals logo is intended to be used to represent the university’s sports teams and help ignite school pride among UBianos. This serves as the foremost mark of UB’s varsity and teams.
Cardinals Logo Usage
Primarily used by the athletics office and the linkages office to promote UB’s athletes and sports teams. However, UB schools, offices and student organizations can send in a request to use this logo provided a valid reason is given, otherwise the modified UB logo should be used.
Reminder: The Cardinals Logo must NEVER be used as a replacement for the UB Wordmark.
Reminders when using the UB wordmark or logo
It is important that the seal and logo of UB are presented in a very clear and consistent way to keep its honor intact and to establish UB’s brand and identity. Remember the following when using the UB seal and logos:
- Do not redraw the seal, wordmark, or logo
- Do not recolor, change the saturation or tint, or add colors
- Do not skew, stretch or distort
- Do not add patterns, texts, or other design elements
- Do not overlap the seal or logos with anything else – they must always be separated with enough space to distinguish them
- Do not crop, modify, or alter the logos and seal in anyway
