On November 12, 2025, the University of Baguio, through the School of International Hospitality and Tourism Management (SIHTM), opened its highly anticipated pop-up museum at the Centennial Hall.
The immersive and creative exhibition offered free public access and a deeper appreciation for the rich culture and traditions of the Cordillera region. Anchored on the theme “Legacy of the Peaks: Sustaining Indigenous Futures,” the exhibit serves as a vibrant platform for honoring, exploring, and strengthening Cordillera’s Indigenous heritage while promoting the ongoing preservation of its stories, symbols, and identities.
Alt Text: esteemed Guests, along with leaders of the Academic Council, during the ribbon-cutting ceremonies of the UB SIHTM Cordilleran Pop-Up Museum
Spearheaded by SIHTM’s Champion of Arts, Production, and Synergy (CAPS) team, under the guidance of advisers Ms. Dixie Lidawan and Mr. John Wilson Carillo, the museum stands as a testament to UB’s dedication to cultural enrichment and regional partnership. The exhibit showcased local artistry from renowned local and national designers that sparked Cordillera ethnography through design concepts and compelling public narratives to inspire and inform the community. The planning and execution of the activity aim to cultivate attributes under UB CARES, providing accessibility to unpack complex issues while contributing to lifelong learning. Upholding the Cordillera’s vibrant culture and Indigenous legacy through sustained creative engagement and purposeful preservation initiatives.
An Artistic Showcase in Culture and Indigenous Heritage
The Cultural Heritage Exhibition launched with a dynamic program that captured the spirit and appreciation of the region. Dr. Janice Kaylyn K. Lonogan, Vice President for Academic Affairs, delivered an inspiring message that underscored the significance of inclusive cultural education. This was followed by an oggayam led by Jasper Daluson, a heartfelt invocation rooted in Indigenous tradition. The U.B. BIBAK Ubbun Kaafuan (UBBUK) welcomed guests with a cultural performance that celebrated the communal unity and artistic identity of the Cordillerans. Adding to the excitement, the UB Voices delivered an energetic number that set the tone for an engaging cultural experience.
Alt Text: Cultural displays and showcases from the Pop-Up Museum, courtesy of UB SIHTM, along with performances from UBBUK and UB Voices Chorale
The event was strongly supported by UB’s administrative leaders, including Director Melanie Rulla-Saro of the Linkages Office, Director Froilan Aspa of the Office of Student Affairs, and SIHTM Dean Jenelyn Mangangey-Magpatoc. Faculty members, students, and community partners were likewise in attendance, demonstrating collective enthusiasm for elevating regional culture.
A central highlight of the exhibit is the collaboration with renowned local artists and designers who share UB’s mission of cultural preservation and celebration. Featured artists include portrait photographer and visual artist Mr. Eros Goze; fashion designers Mr. Jimrey Lictao and Ms. Althea Latuhan; visual artist Ms. Devon Taguiling-Soliba; Mr. Joey Felipe, recognized for his intricate portraits crafted using nails; and Ms. Czarina Liwanag, a nail artist who integrates Cordilleran material culture into her designs. Their works amplify the Cordillera’s artistic diversity, demonstrating how creative expression becomes a conduit for honoring ancestral knowledge and nurturing cultural pride.
Alt Text: esteemed Guests, along with leaders and representatives from the Academic Council, during the ribbon-cutting ceremonies of the UB SIHTM Cordilleran Pop-Up Museum
Meaningful Preservation Through Timeless Culture
Beyond its external impact, the pop-up museum contributes significantly to UB’s educational mission. Its planning and execution reinforce UB’s graduate attributes as students actively engage in research, curation, and coordination with local partners. By designing accessible exhibits that translate complex cultural issues into meaningful experiences, students sharpen their critical and creative thinking. The approach expands their understanding of service-oriented citizenship, strengthens their ability for thoughtful leadership, and develops communication skills. All of which are critical for cultivating a long-term commitment to cultural preservation and advocacy.
Alt Text: Panoramic view of the Pop-Up Cultural Museum, courtesy of UB SIHTM
The exhibit also emphasizes sustainable development by aligning with the United Nations Sustainable Development Goals. In support of SDG 8 (Decent Work and Economic Growth), the museum provides a valuable platform for artists to showcase and market their work, promoting creative entrepreneurship and inclusive economic opportunities. At the same time, the exhibition champions SDG 11 (Sustainable Cities and Communities) by foregrounding the importance of safeguarding cultural and natural heritage and SDG 17 (Partnerships for the Goals) in effectively merging local cultural stewardship with global sustainability objectives, preparing students to be proactive agents of change.
Through this pop-up museum, the University of Baguio not only celebrates tradition. Ensuring the stories, artistry, and values of the Cordillera continue to inspire present and future generations.
