March 15, 2023

University of Baguio Continues its Filipino Brand Training

UB's SIHTM partners with the DOT to promote Filipino Branding through the DOT's Filipino Brand Training.
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The University of Baguio (UB) recently conducted its training for the Filipino Brand Training Program, further demonstrating the school’s commitment to promoting a culture of service excellence in the tourism industry. UB is one of the first schools in the Cordillera region to partner with the Department of Tourism (DOT) and help promote this program, which aims to create a distinct Filipino brand of service and enhance the quality of service in the tourism industry in the Philippines.

The Filipino Brand Training Program includes modules on customer service, cultural sensitivity, communication skills, and other topics relevant to the tourism industry. UB’s training program provides students with the necessary skills and knowledge to deliver exceptional customer service and promote the Filipino brand of service excellence.

The partnership between UB and the DOT highlights the importance of education in promoting a culture of service excellence in the tourism industry. UB’s students, who are training to become future tourism frontliners, are given the opportunity to develop the skills and knowledge they need to succeed in this industry. Through this program, they are taught not only how to provide excellent service to tourists, but also how to promote the Filipino brand of service excellence and contribute to the growth of the tourism industry in the Philippines.

UB’s commitment to the Filipino Brand Training Program is a testament to the school’s dedication to producing graduates who are not only knowledgeable but also socially responsible. The school recognizes that the tourism industry plays a crucial role in the country’s economic development, and it aims to equip its students with the necessary skills and knowledge to contribute to this growth.

The Filipino Brand Training Program is an essential initiative that highlights the importance of promoting a culture of service excellence in the tourism industry. The partnership between UB and the DOT is an example of how the government and the academic sector can work together to promote this culture and contribute to the growth of the tourism industry in the Philippines.

UB’s third training for the Filipino Brand Training Program is a significant milestone in the school’s efforts to promote a culture of service excellence in the tourism industry. The program provides students with the skills and knowledge they need to succeed in the industry and contribute to the growth of the tourism sector in the Philippines. UB’s commitment to the program is a testament to the school’s dedication to producing socially responsible graduates who are equipped to make a positive impact on the industry and the country as a whole.

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